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Equipment...and How It Can Help A CareerWorkshop at the Ranch Hi and welcome to this edition of Workshop at the Ranch. I receive anywhere from 50-130 emails per week with questions about photography from well over 13,000 photographers that come to On the Road and Workshop at the Ranch on a regular basis. One of the most common questions I hear has to do with careers and how one might "make it" as a sports photographer. There are many things that go into the making of a successful career. I'm going to address one of the most commonly talked about topics, the importance that equipment and the ability to use it plays in being successful in today's photographic industry..................
The evolution of equipment over the years has certainly played a big role in the longevity and steadiness of my career. As new innovations come along I try to recognize the potential benefit that a piece of equipment could have on my business and then make the commitment to move forward. It is important to choose the right piece of equipment for the jobs you do, the clients you work for and the pictures you want to capture. Many photographers get caught up with acquiring the "latest and greatest" and find themselves wasting money and struggling to make a living with their photography. My advice is to examine the needs of your clients and determine who your future clients could be. Then you will be able to make a purchase with some criteria to help guide you. Once the purchase is made.....learn how best to use the equipment by practicing. Whether it is a camera, a lens, a strobe, a computer, or a piece of software.....purchase it with a purpose in mind and learn how to use it to your advantage ..... then you will be able to capture pictures that will help you achieve your goals. Thanks for joining me here at Workshop at the Ranch......................Adios, Dave
Past Workshop at the Ranch IssuesJune, 2009
May, 2009
April, 2009
March, 2009
February, 2009
January, 2009
November, 2008
October, 2008
September, 2008
August, 2008
July, 2008 |
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#1 Equipment and more importantly, one's ability to use
it to their advantage, is as important today as it was
when I began my career. This image of Mary Lou Retton,
the USA's Gold Medal winner in Women's Gymnastics at the
1984 Summer Olympic Games in Los Angeles, was taken with
a Nikon f3 film camera and a Nikon 300mm f2 Lens. The
f2 aperture set me apart from nearly every other photographer
at the Olympics. At the time the lens retailed for close
to $8,000 ....an unheard of amount of money at the time.
I had only been in business for a few years and did not
have that much money in the bank......but I did have a
motorcycle. I traded my cafe' style Suzuki with racing
faring, drag bars, custom frame, Kerker Pipes, custom
paint and more for the lens at the local photography store...Garts
Sporting Goods! Yes, in 1983 my local Garts had a well
supplied photography store and a manager that wanted my
bike........with matching custom painted helmet, of course.
In its day (NOTE: this lens is no longer available today)
the Nikon 300mm f2 lens was a manual focus lens with a
very short depth of field when used wide open at the f2
aperture, but, it made a tremendous difference in my ability
to cope with low light situations and produce better quality
images of Mary Lou and helped establish me as a serious
photographer in the sports industry. I recognized that
a piece of equipment could make a difference and I found
a way to acquire what I needed to do the job. I have never
missed the motorcycle. 
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#2 Sport Strobe Lighting was thought of as something reserved
for only the elite photographers in the mid 1980s. Those who
shot indoor sports like basketball, hockey, swimming or boxing
for Sports Illustrated would use Sport Strobe Lighting to
produced pictures that were unmatched in quality. I recognized
the fact that when sport strobes where used at indoor events
that a lower ISO could be used, thus no high speed film grain,
and the action could be frozen perfectly. Speedotron was the
equipment of choice for SI, but after some research I decided
they were too heavy and too expensive for my purposes and
budget. I settled on a new product in 1990, Elinchrom Sport
Strobes and in particular the 1000R unit. Lightweight, inexpensive
and powerful with a short flash duration of up to 1/4000 of
a second. I was determined to be competitive with SI and began
using one, then two, then four....until I eventually owned
TWELVE 1000R Sport Strobes. I also began using the Pocket
Wizard Wireless system to trigger the strobes. This was ground
breaking equipment back then and is still my choice today.
This indoor track image was shot using one Elinchrom 600RX
Sport Strobe and the Pocket Wizard Multi Max Transceivers.
With each event I learned how to best use my Sports Strobes
to improve my images both in quality and in artistic creativity.
My clients were thrilled and good paying assignments became
a sure thing just by mentioning to the client..."would
you like me to strobe the event?" 
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#3 Auto Focus became a part of my business in 1995 with
the Nikon N90S Auto Focus camera and became a significant
equipment regular for me with the introduction of Nikon's
F5 Auto Focus Camera and Lens system in 1996. Years of manually
focusing with the Nikon 300mm f2, 400mm f2.8 and 600mm f4
lenses helped keep me at the top of my game when it came
to following the action. Accurate auto focus equipment began
the great leveling of the playing field for photographers.
If manual follow focus was the obstacle holding a photographer
back from effectively covering sports, auto focus was their
ticket to achievement. Overnight, the sidelines became more
congested with photographers and their auto focus cameras
and lenses. However, just because a photographer owned an
auto focus camera and lens did not mean they could keep
the single area focus point on the subject. Skills I developed
while mastering manual focus were invaluable in the transition
to auto focus and allowed me to have even higher percentages
of well composed images than many photographers new to the
profession.
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#4 Making the bold decision to leave film behind and switch
to digital in 1999 was the smartest equipment change I ever
made. Editors and Photographers said that digital was not
high enough quality for magazines to use. I recognized digital
as the future and set off to find a way to make it work. I
pushed myself to learn computers, downloading and post processing
and was ready to showcase my new equipment, technology and
knowledge for clients during the pre-Olympic events leading
up to Sydney 2000. No more high speed ISO film grain, and
the "multiplication factor" with each lens was a
tremendous advantage over my colleagues. (example: my 400mm
f2.8 lens mounted on my Nikon D1 digital camera captured an
image that appeared to be taken with a lens length of 600mm
with the same aperture of f2.8). Color correction also became
easier by using the White Balance instead of dense color correcting
filters on each lens and of course, the flash card held more
images than a roll of film. I was asked by Newsweek to cover
the entire 2000 Summer Olympic Games in Sydney with digital.
When the games ended I realized I had a giant head start with
a new and exciting technology. 
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#5 Today's photographer must investigate all the possibilities
of equipment in an effort to best service their client and
stay steady in the ever changing photography industry. The
Nikon Coolpix 8700 and now the Coolpix 8800 were not cameras
that I would have thought of as "standard equipment"
for the professional. That is until the opportunity to cover
the 2004 Masters was offered to me. Normally I am a student
of the sports I cover and a close study of the athletes
that are my subjects.....but not golf. I knew very little
about the sport, the events or the athletes themselves.
My research revealed that silence while photographing golfers
was key but impossible to achieve. The Nikon Coolpix 8700
with its silent shutter and 8 mega pixel RAW/NEF file would
be my equipment "ace in the hole" for golf coverage
beginning with the 2004 Masters at Augusta. The silent shutter
allowed me to shoot while a golfer was at the top of their
back swing. I recognized the potential of providing my client,
Golf Digest and Golf World magazines with new and unique
pictures simply by using a specialized piece of equipment.
This image of Phil Mickelson at the 2005 US Open was made
possible by using and learning how to best use the Coolpix
8800, a consumer camera.
